loving lismore christmas campaign

campaign details

ABOUT
Our aim is to increase visitation and spending in Lismore by showcasing the city’s unique and diverse range of products, shopping, dining and cultural experiences. The ‘#lovinglismore’ campaign will provide an opportunity for Lismore businesses to showcase their special offerings on a dedicated Christmas campaign website. The microsite will be promoted through targeted television, print and social media advertising as well as posters, flyers and point of sale. Customers will be offered an incentive to ‘shop local’. For every $20 spent in a participating business they will receive an entry into a weekly draw where they can win a #lovinglismore gift hamper and be entered into a draw to win one of three major prizes. We anticipate a prize pool worth over $5,000. The Christmas campaign will kick off on Friday 24 November and the first weekly prize drawn on Friday 1 December 2017.

HOW TO BE INVOLVED
The more businesses that participate, the more successful the campaign will be. Here is how you can be involved.

1. Provide a gift or gift voucher for the weekly giveaways & major prizes.
Complete the prize registration form at the bottom of this page detailing your gift offer. Simply save the pdf to your desktop, add details and save and then email completed form to info@lovinglismore.com.au.
Participating businesses will receive;

• promotion on the website and through social media as a participating retailer
• entry form, poster and flyer explaining the campaign to customers

2. Amplify your posts & WIN…
We will share the latest posts from Facebook and Instagram in a single feed on our campaign website, highlighting ‘gift ideas’ from Lismore. To be featured simply mention #lovinglismore and #giftideas in your posts. The post with the most ‘likes/votes’ will win a $500 online package for additional promotion on the ‘cometotheheart’ and ‘visitlismore’ websites in 2018. All you need to do is;

• ‘Like’ and ‘Follow’ us on facebook.com/cometotheheart and instagram.com/lismorecometotheheart
• Create your social media post in Facebook or Instagram
• Include an image of your ‘gift ideas’ for Christmas.
• Tag your post with #lovinglismore and #giftideas to make sure we see your post and can promote it on our website feed.

3. Make sure you’re business is listed on cometotheheart.com.au

• Select ‘business directory’ from the top menu and add your business to the search directory.
• If your business is listed, check details are correct and make changes using the ‘member login’.
• If your business is not listed, go to the footer of this site and select ‘add or edit business’ to create a listing.

4. Subscribe to our online newsletter
As a business listed on cometotheheart.com.au the email address that you registered your business listing with will receive newsletters on upcoming opportunities. If you would like to register more than one email address to receive marketing notifications simply ‘subscribe’ to our business newsletter at the bottom of this page.

5. Tell us what you’re doing this festive season
We can include your content on our social media channels
(Facebook, Instagram) and weekly newsletter. If you have products, events or services that are unique including:

• Special Christmas events or markets
• Bespoke, locally-made gifts
• Unique children’s gifts
• Foodie gifts, cooking classes, festive dining
• Sustainable, ethical gifts
• Workshops and make-your-own gifts
• Unusual gifts under $50
• Relaxation or experiential services

...email us at info@lovinglismore.com

For more information call;
City Centre Manager Jason Mumford on 0417 623 265

• lovinglismore_prize_registration_form.pdf 314kb